The Babymac Story
Lovercare Babymac: gentle goat’s milk baby bath, made for delicate skin
Lovercare Babymac is the goat’s-milk baby bath range from First One Australia — a gentle, soothing collection of baby washes, bath and shampoo. Soap-free, dye-free and paraben-free, every formula is mild on baby’s eyes and skin, cleansing softly and rinsing away easily.
Why Babymac
The gentleness of goat’s milk, made for babies
A baby’s skin is thinner and more delicate than an adult’s, so it deserves the mildest care. Lovercare Babymac was created to bring the same goat’s-milk gentleness that suits sensitive adult skin to the people who need it most — newborns, babies and toddlers.
Every Babymac formula is built on a simple promise: remove the harsh chemicals, keep the nourishment. The range is soap-free, dye-free, paraben-free and pH-balanced, then enriched with goat’s milk, milk protein and Vitamin E, plus added moisturiser to leave skin and hair soft, supple and lightly fragranced after every bath.
“Gentle to the eyes, gentle to the skin — cleanses softly, rinses easily, and leaves baby smelling wonderful.”
What makes it gentle
Kind ingredients, nothing harsh
Goat’s Milk
Naturally rich and nourishing, it softens and moisturises delicate baby skin with every bath.
Vitamin E
An antioxidant that helps replenish and protect, supporting soft, healthy-feeling skin.
Soap-Free Base
Mild to the eyes and skin, with no soap, dyes or parabens — just a gentle, easy-rinse cleanse.
Added Moisturiser
Extra moisturiser leaves skin and hair soft and supple long after bath time is done.
Our promise
Gentle enough for every bath time
Every Lovercare Babymac formula is made to be welcomed by the most delicate skin — removing harsh chemicals while keeping the goat’s-milk nourishment babies’ skin loves.
For external use only. If any irritation occurs, discontinue use and consult your physician. Keep out of reach of children.
The range
A gentle formula for every bath-time moment
The Lovercare Babymac collection covers bath, wash and shampoo, available in 1L bottles and wholesale 3×1L packs. Explore the full Lovercare Babymac range or browse baby milk bath and baby shampoo.
Goat’s Milk Baby Soft Bath
A mild body wash that nourishes and protects baby skin with the benefits of goat’s milk — soap-free, dye-free, paraben-free and pH-balanced. Shop Baby Soft Bath.
Goat’s Milk Bath with Vitamin E
Enriched with milk protein and Vitamin E plus added moisturiser, this gentle milk bath cleanses and replenishes for extra softness. Shop Milk Bath with Vitamin E.
Baby Shampoo
A gentle, easy-rinse shampoo that cleanses baby’s hair and scalp without harsh chemicals, leaving hair soft and beautifully fragranced. Shop Baby Shampoo.
2-in-1 Head & Body Wash
A mild body and hair cleanser in one — gentle to eyes and skin, soap-free and pH-balanced, with added moisturiser for skin and hair. Shop 2-in-1 Head & Body Wash.
Looking for a bedtime routine? The range also includes the calming Happy Bedtime Bath and a nourishing Goat’s Milk Bath with Rice — same gentle, soap-free formula, different soothing moments.
Common questions
Goat’s milk baby bath & shampoo, answered
What is Lovercare Babymac?
Lovercare Babymac is a goat’s-milk baby care range from First One Australia, made for newborns, babies and toddlers. It includes baby bath, body wash, a 2-in-1 head & body wash and baby shampoo — all soap-free, dye-free, paraben-free and pH-balanced.
Is Babymac gentle and safe for baby skin?
Yes. Babymac is formulated without soap, dyes or parabens and is pH-balanced to be mild on baby’s eyes and skin. It cleanses gently and rinses off easily. As with any product, discontinue use if irritation occurs and consult your physician; for external use only.
Why does Babymac use goat’s milk?
Goat’s milk is naturally nourishing and helps soften and moisturise delicate baby skin. Babymac combines it with milk protein and Vitamin E, plus added moisturiser, to leave skin and hair soft and supple after bath time.
What products are in the Babymac range?
The range includes Goat’s Milk Baby Soft Bath, Goat’s Milk Bath with Vitamin E, Goat’s Milk Bath with Rice, Happy Bedtime Bath, 2-in-1 Head & Body Wash and Baby Shampoo, available in 1L bottles and wholesale 3×1L packs.
Where can I buy Lovercare Babymac in Australia?
Lovercare Babymac is available across Australia through pharmacies and retailers, and online via the First One Australia store and marketplaces including Amazon, eBay, Kogan and MyDeal. Businesses can register for wholesale pricing directly with First One Australia.
Stock Lovercare Babymac in your store
Join the pharmacies and retailers already offering Australian families gentle goat’s-milk baby care. Register for wholesale pricing and the full Babymac range.