About Us
About First One Australia
The name behind some of Australia’s favourite care brands
With over 20 years of experience, First One Australia (FOA) is the company behind trusted brands including Naturoma, LoverCare, Bowl Fresh, Comsilk and LoverHair. We serve major Australian supermarkets and pharmacies, using innovative, environmentally friendly technologies to deliver high-quality products under our own well-established brands.
Our company
Our company and values
First One Australia (FOA) is the name behind some of Australia’s favourite brands such as Naturoma, LoverCare, Lovérse Paris, LoverHair Professional, LoverCare Babymac, Lover’s Hair Salon, Lover’s Hairow, LoverCare Face Mask, Bowl Fresh, Comsilk, Softlan and Wellwisse. With over 20 years of experience, FOA serves some of Australia’s major supermarkets and pharmacies. We focus on using innovative technologies that are environmentally friendly to deliver high-quality products under our own well-established brands.
Our head office is based in Melbourne, Australia. With leading development and technologies, we focus on three major business areas: Home Care, Health & Beauty, and Baby Care. FOA extends its operation worldwide through product development and production, with distribution across Australia, the USA and Asia via retail stores and pharmacies.
Our head office boasts an enormous 4,000-square-metre warehouse and a large showroom that stocks a huge range of products. We welcome all buyers to visit our head office and have a chat with one of our team members. We’re always happy to discuss any enquiries you might have and explore how we can meet your needs.
“High-quality products, well-established brands, and a commitment to environmentally friendly innovation — delivered worldwide.”
What we do
Three major business areas
Home Care
Everyday home essentials — air fresheners, candles, bowl cleaners, laundry powders, fabric softeners and detergents.
Health & Beauty
Goat’s-milk skincare, salon-grade hair care, hair colour and hygiene essentials for everyday wellbeing.
Baby Care
Gentle, goat’s-milk baby bath, wash and shampoo formulated for delicate skin.
Eco-Conscious Innovation
Innovative, environmentally friendly technologies behind high-quality products and well-established brands.
Our expertise
The first name in quality care products
We’re the first name that should come to mind when looking for high-quality home care, health and beauty, and baby care products. First One Australia is a large multinational company with more than 20 years of experience in product innovation, product development, manufacturing and distribution.
Products Distribution
We distribute across Australia, the USA and Asia, strengthening relationships with our partners and supporting their growth.
Product Development
We research and develop our own products in-house with a skilled team, backed by strong quality-management controls.
Online Service
A friendly website and helpful team make ordering easy for wholesale customers, with prompt, reliable service wherever we dispatch.
Supply Channels
Stocked by major retailers, wholesalers, pharmacies, independents and online marketplaces across Australia.
Our brands
The First One Australia family
Our portfolio brings together specialist brands across every part of personal and home care:
Lovercare
Lovérse Paris
LoverHair Professional
Lovercare Babymac
Lover’s Hair Salon
Lover’s Hairow
Naturoma
Comsilk
Bowl Fresh
Softlan
Wellwisse
From goat’s-milk skincare and salon-grade hair care to baby bath, hygiene essentials and home care, each brand has its own focus — all backed by one supplier. Browse the full range.
Who we work with
Built for retailers, pharmacies & salons
For pharmacies, retailers & salons
Stock a complete, multi-category range from a single Australian supplier — simpler ordering, fewer suppliers, and well-established brands your customers already recognise. From everyday home care to salon-grade hair care and colour, our portfolio keeps your shelves stocked and your customers coming back. Become a wholesale partner.
Get in touch
Visit our Melbourne head office & showroom
We welcome all buyers to visit our head office and large showroom, or to get in touch with our team. We’re always happy to discuss your needs and any enquiries you might have.
Visit
Factory 19, 86-90 Pipe Rd,
Laverton North VIC 3026, Australia
Call
Where to find us
Trusted partner for wholesale body care & hair care
Our brands are stocked by major retailers, wholesalers, pharmacies, independents and online marketplaces across Australia.
Stock First One Australia’s brands
Join the pharmacies, retailers and salons across Australia already partnering with us. Register for wholesale pricing across our full range.